Se défendre face aux professionnels du marché: une analyse par la notion de compétence du consommateur

Lydiane Nabec () and Dominique Roux ()
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Lydiane Nabec: RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11
Dominique Roux: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Date: 2016-05-18
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Published in 32ème congrès de l’Association Française de Marketing, May 2016, Lyon, France

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