The credibility of the Fairtrade system

Le système Fairtrade: une garantie pour les consommateurs ?

Gaëlle Balineau and Ivan Dufeu ()
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Gaëlle Balineau: CERDI - Centre d'Études et de Recherches sur le Développement International - UdA - Université d'Auvergne - Clermont-Ferrand I - CNRS - Centre National de la Recherche Scientifique
Ivan Dufeu: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes, GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Abstract: The Fairtrade system, which accounts for the great majority of Fair Trade sales, relies on two main actors: The international foundation FLO eV, which designsthe Fairtrade standards, and FLO-Cert company, which verifies the producers' and traders' compliance with these standards. This article shows that this system is only a partial solution to the two distinct forms of uncertainty consumers of Fair Trade products are faced with.

Keywords: Fairtrade; standards; credibility; certification; uncertainty; fair trade; biens de croyance; incertitude; cahier des charges; commerce équitable (search for similar items in EconPapers)
Date: 2012
Note: View the original document on HAL open archive server: https://univ-angers.hal.science/hal-02794962
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Published in Mondes en Développement, 2012, 160 (4), pp.11. ⟨10.3917/med.160.0011⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02794962

DOI: 10.3917/med.160.0011

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