Territorial marketing as strategic tool for development of agrifood chains: The case of Sud-de-France and Morocco

Mechthild Donner ()
Additional contact information
Mechthild Donner: Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, WUR - Wageningen University and Research [Wageningen], Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

Post-Print from HAL

Abstract: The here proposed applied interdisciplinary project researches and develops a strategic marketing concept for value-added territorial products. It focuses on innovation strategies for competitive agrifood SMEs leading to rural sustainable development and exchanges best networking practices between regions in Morocco and Europe. This approach fits very well with the ambition stated in the AgTraIn PhD program (www.agtrain.eu), namely ‘contributing to the development of the agricultural sector to achieve equitable and pro-poor economic growth and increase food security....'.The latter does not only refer to food availability, but also to arranging access to nutritious and healthy food, wherefore new forms of governance become important.

Date: 2014
Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-02799762v1
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Ce rapport est disponible dans : Série Cahier de Recherche - UMR MOISA, 9. 2014

Downloads: (external link)
https://hal.inrae.fr/hal-02799762v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02799762

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().