Effects of the transaction characteristics on the side of dependence in a context of vertical coordination: the case of fresh produce exports from Chile to Europe

Jean-Marie Codron, Magali Aubert (), Zouhair Bouhsina, Iciar Pavez, Alejandra Engler () and Pablo Villalobos ()
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Magali Aubert: Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier
Iciar Pavez: Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier
Pablo Villalobos: Universidad de Talca

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Abstract: While organization theories acknowledge the influence of specific assets on dependence and increasingly represent the latter as a structure of mutual dependence (dependence of A on B and dependence of B on A), there is, to the best of our knowledge, no empirical test concerning the impact of specific assets on a structure of dependence. Our paper aims to fill this gap. It is all the more original in that it considers a case study where dependence changes sides according to the characteristics of the transaction. We examine the dependence between Chilean exporters and European importers when trading fresh produce. Such dependence originates with the need for just-­‐in-­‐time coordination and compliance with a compelling demand in a context of high price uncertainty. Using a unique dataset from international trade in fresh produce between Chile and the rest of the world, we justify the use of a concentration sales ratio as a proxy for dependence and test the influence of a variety of specific assets on the side of dependence by using both categorical and dimensional approaches. Original findings show that certain transaction attributes have a strong influence on the side of dependence. In particular, the higher the frequency and the level of specific assets such as volume, niche varieties and joint sales with other products, in the transaction, the greater the likelihood of a higher ratio of dependence for the importer rather than the exporter. Conversely, in the event of low levels of specific assets and less frequent operations, dependence tends to be greater on the side of the exporter.

Keywords: dependence; asset specificity; transaction costs theory; resource dependence theory; international trade; fruit and vegetables (search for similar items in EconPapers)
Date: 2012-05-15
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Published in 20. Annual conference CIMaR 2012: Marketing innovation in and from emerging markets: theoretical and empirical directions for future research, Consortium for International Marketing Research (CIMaR). Atlanta, USA.; European Association of Agricultural Economists (EAAE). La Haye, INT., May 2012, Taipei, Taiwan. 41 p

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Working Paper: Effects of the transaction characteristics on the side of dependence in a context of vertical coordination: the case of fresh produce exports from Chile to Europe (2013)
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