Typology of consumers based on the perceived proximity in direct selling: exploration of three forms of selling: French CSA (AMAP), farms shops and Markets

Typologie des consommateurs en fonction de la proximité perçue en vente directe: exploration de trois formes de vente: AMAP, Points de vente collectifs et Marchés

Catherine Hérault-Fournier () and Anne-Hélène Prigent-Simonin ()
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Catherine Hérault-Fournier: Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, LARESS - Ecole Supérieure d'Agriculture (Groupe ESA)
Anne-Hélène Prigent-Simonin: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

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Abstract: This paper presents an analysis of the scores of proximity perceived by consumers within the context of three short supply chains of food products: French CSA (AMAP), farm shop and market. Built on a sample of 579 individuals, this research shows 1 - that scores of perceived proximity are significantly different from a short supply chain to another, 2 –that it is possible to identify three types of consumers based on scores of perceived proximity: the intimates, the affiliates and the distants. These three types can be identified in each of the short supply chain studied

Keywords: perceived proximity; consumer; direct selling; proximité perçue; typology (search for similar items in EconPapers)
Date: 2012-09-28
Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-02810659v1
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Published in 8. Journée de l'Association Française de Marketing, Institut National de Recherche Agronomique (INRA). UMR Marchés, Organisations, Institutions et Stratégies d'Acteurs (1110).; Université Montpellier 2 (Sciences et Techniques) (UM2). CR2M - Centre de recherche sur le management et les marchés, FRA., Sep 2012, Montpellier, France. 24 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02810659

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