Institutional Brand and Reputation Management in the Global Higher Education Market

Nicolas Gachon ()
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Nicolas Gachon: EMMA - Etudes montpelliéraines du monde anglophone - UPVM - Université Paul-Valéry - Montpellier 3, UPVM - Université Paul-Valéry - Montpellier 3

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Date: 2010
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Published in The International Journal of Knowledge, Culture, and Change Management: Annual Review, 2010, 10 (5), pp.137-146. ⟨10.18848/1447-9524/CGP/v10i05/49975⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02818495

DOI: 10.18848/1447-9524/CGP/v10i05/49975

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