The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products

Philippe Aurier and Victor Mejia ()
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Philippe Aurier: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Victor Mejia: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Date: 2020-09
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Published in Journal of Business Research, 2020, 117, pp.163-175. ⟨10.1016/j.jbusres.2020.05.024⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02866056

DOI: 10.1016/j.jbusres.2020.05.024

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