Commerce Omni-canal: vers quels dispositifs de maillage entre points de contact ?

Karine Picot-Coupey (), Elodie Huré and Aurélia Michaud-Trévinal ()
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Karine Picot-Coupey: IGR-IAE Rennes - Institut de Gestion de Rennes - Institut d'Administration des Entreprises - Rennes - UR - Université de Rennes, CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Elodie Huré: ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business
Aurélia Michaud-Trévinal: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Date: 2018
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Published in Retailing & Localisation: Une approche multi-disciplinaire, Presses Universitaires de Provence, 2018, collection « Travail & Gouvernance », 9791032001479

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