L'influence du pays d'origine sur la perception des marques chinoises - Une revue systématique de la littérature

Xiaoxuan Yang
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Xiaoxuan Yang: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Date: 2020-05-18
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Published in 10ème Conférence annuelle d’Atlas AFMI Association Francophone de Management International, May 2020, Poitiers, France

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