Brands using historical references: a consumers’ perspective

Fabien Pecot and Virginie de Barnier ()
Additional contact information
Fabien Pecot: University of York [York, UK]

Post-Print from HAL

Date: 2018-03
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Published in Journal of Brand Management, 2018, 25 (2), pp.171-184. ⟨10.1057/s41262-017-0076-y⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02869830

DOI: 10.1057/s41262-017-0076-y

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().