L’effet d’adéquation entre la forme de présentation du prix et de la distance temporelle sur les réponses du consommateur: une approche par la théorie des niveaux de représentation

Mohamed Didi Alaoui ()
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Mohamed Didi Alaoui: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Date: 2020-06
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Published in Revue management & avenir, 2020, 117, pp.41-62

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