The Interplay between sensory emojis and background color of an email: A Construal Level Approach. Academy of Marketing Science Annual Conference

Mohamed Didi Alaoui (), Catherine Papetti (), Mathieu Kacha () and Jean-François Lemoine ()
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Mohamed Didi Alaoui: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur
Catherine Papetti: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur
Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Jean-François Lemoine: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne

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Date: 2020-12-15
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Published in Academy of Marketing Science Annual Conference, Dec 2020, Florida, United States

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