Willingness-to-Pay for Reshuffling Geographical Indications

Monia Saïdi (), Jean-Sauveur Ay, Stéphan Marette () and Christophe Martin ()
Additional contact information
Monia Saïdi: CESAER - Centre d'Economie et de Sociologie Rurales Appliquées à l'Agriculture et aux Espaces Ruraux - AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement
Christophe Martin: CSGA - Centre des Sciences du Goût et de l'Alimentation [Dijon] - UB - Université de Bourgogne - AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement

Post-Print from HAL

Abstract: This article presents a new experimental protocol for estimating consumers' willingness-to-pay (WTP) for products involved in a reshuffle of geographical indications (GIs), e.g., a change of hierarchical levels within a restricted area. Although the collective reputation of a given GI depends on its temporal stability, reshuffling a GI area could make it better aligned with product quality or consumers' perception. We first provide a simple theoretical model in which consumers put a negative value on within-GI quality variance, thereby showing that reshuffling the GI designation scheme may increase WTP without any change in product quality. Using the experimental protocol, we evaluate consumer perceptions of different reshuffling scenarios for the vineyards of Marsannay, Burgundy, France. The results reveal a significant increase in WTP for the current distribution of products' quality. Elicited WTP values are then used to simulate the optimal GI reshuffle.

Keywords: Willingness To Pay; Geographical indication; Wine; Experimental economics; wine appellation; quality signal; public policy JEL Classification: Q18; Q28; L66; Consentement a payer; Vin; Indication Géographique Protégée IGP (search for similar items in EconPapers)
Date: 2020-02
New Economics Papers: this item is included in nep-agr and nep-dcm
Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-02871222v1
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Published in Journal of Wine Economics, 2020, 15 (1), pp.95-111. ⟨10.1017/jwe.2020.5⟩

Downloads: (external link)
https://hal.inrae.fr/hal-02871222v1/document (application/pdf)

Related works:
Journal Article: Willingness-to-Pay for Reshuffling Geographical Indications (2020)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02871222

DOI: 10.1017/jwe.2020.5

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().