La RSE et le désengagement des employés au travail: le rôle médiateur de la réputation de l'entreprise

Rey Dang (), L'Hocine Houanti (), Mustapha Meziani () and Tiziri Makhlouf
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L'Hocine Houanti: Sup de Co La Rochelle - Ecole Supérieure de Commerce de la Rochelle - Groupe Sup de Co La Rochelle
Mustapha Meziani: UB - Université Abderrahmane Mira [Université de Béjaïa] = University of Béjaïa = جامعة بجاية

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Abstract: The aim of our article is to explore the links between CSR and one of firm's socio-organizational risks, namely the risk linked to employees' disengagement at work, by checking two relationships: the mediating effect of perceived reputation of the company and the moderating effect of the visibility of the social information disseminated. Our research choice is based on hypothetico deductive reasoning, which led us to a quantitative study whose investigative tool is the questionnaire. The data collected following the transmission of the questionnaires to 131 leaders and managers of 20 Tunisian companies allows us to carry out the necessary statistical tests to confront our conceptual research model with reality. The results of these tests have shown that our research model is not supported by field data. However, the results from our testing model assumptions allow us to conclude that a policy of societal information's dissemination, perceived as more visible by the employees, makes it possible to improve the positive effect of responsibilities of an Ethico-Philanthropic and Economic-Legal nature on the perceived reputation of the company. Keywords: corporate social responsibility, perceived reputation, disengagement from work, visibility of the social information disseminated.

Date: 2020-06-01
New Economics Papers: this item is included in nep-ara and nep-sbm
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Published in Management & sciences sociales, 2020, Intelligence collective et co-créativité, 28, pp.59-77

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