Principes, enjeux et limites de la théorie des pratiques pour le marketing

Philippe Robert-Demontrond (), Amélie Bellion () and Théophile Beausset
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Philippe Robert-Demontrond: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Amélie Bellion: LIRIS - Laboratoire interdisciplinaire de recherche en innovations sociétales - UR2 - Université de Rennes 2

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Abstract: This article aims to present the theoretical outlines of the theory of social practices (TPS), its heuristic scope for the field of marketing as well as its limitations. At the confluence of sociological, philosophical and anthropological theories, the GST has been particularly interested in the consumer practices it has studied moving away from cognitive and cultural conceptualizations. It proposes to study consumption in its active dimension by focusing essentially on «doing».

Keywords: Corporality; Consumption; Social practice theory; Théorie des pratiques sociales; Marketing; Corporéité (search for similar items in EconPapers)
Date: 2020-06-01
Note: View the original document on HAL open archive server: https://hal.science/hal-02872478
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Published in Management & sciences sociales, 2020, 28, pp.93-105

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