Comportement d'achat online: facteurs explicatifs du montant des achats Une étude exploratoire

Dimitri Laroutis () and Philippe Boistel ()
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Dimitri Laroutis: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Philippe Boistel: ESC Amiens

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Abstract: Despite growing sales in e-commerce of nearly 15% over a year, the amount of purchases per user has been decreasing since 2010, from 90 euros to 65.5 euros in 2017. Our research aims to identify explanatory factors for the variation in the amount of purchases made by Internet users. Through a survey of 231 Internet users and an econome-tric treatment of the data, we were able to identify 7 explanatory factors of the variation of the amount of the online purchases. We also calculated their financial influence from 1 euro for the age factor to 122 euro for the ergonomics factor.

Date: 2019-12-01
New Economics Papers: this item is included in nep-pay
Note: View the original document on HAL open archive server: https://hal.science/hal-02872777v1
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Published in Management & sciences sociales, 2019, Entreprise : le pouvoir des parties prenantes en question ?, 27 (78-89)

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02872777

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