Structure coopérative, attentes des parties prenantes et dynamique responsable: l'approche d'une union de coopératives champenoise

Jean-Paul Méreaux () and Jimmy Feige
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Jean-Paul Méreaux: CEJESCO - Centre d'études juridiques sur l'efficacité des systèmes continentaux - EA 4693 - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne
Jimmy Feige: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne, IUT de Troyes - URCA - Université de Reims Champagne-Ardenne

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Abstract: A cooperative union, which has its own brand of champagne, wants to develop a truly partnership model. Henceforth, its particular structuring based on a triptych: union of cooperatives / member cooperatives / adherents of member cooperatives involves rethinking relations between its various stakeholders. In a context of increased competition, it's necessary to better align their interest in order to maintain the position of third champagne producer and to improve it. The behavior of Union members change. That's why the expectations of direct and indirect members should be more precisely analyzed through the approach of the presidents of cooperatives. A research-intervention is developed from July 2015. In this article, the results relate to expectations expressed by its member cooperatives over the period from March 2016 to September 2017. It's also question of the approach initiated to associate them with the development of the activities of the union. The results show that the research process based on co-construction implemented in this study is original and has created new links with member cooperatives.

Keywords: Champagne sector; Research intervention; Partnership model; Cooperative Union; Relations with its members; Modèle parte-narial; Recherche intervention.; Relations avec ses adhérents; Secteur Champagne; Union de Coopératives (search for similar items in EconPapers)
Date: 2020-06-01
New Economics Papers: this item is included in nep-hme
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Published in Management & sciences sociales, 2020, Entreprise : le pouvoir des parties prenantes en question ?, 27, pp.35-47

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