Sales promotion from a company resource to a customer resource

Isabelle Collin-Lachaud ()
Additional contact information
Isabelle Collin-Lachaud: LSMRC - Lille School of Management Research Center - ULR 4112 - SKEMA Business School - Université de Lille

Post-Print from HAL

Date: 2020
References: Add references at CitEc
Citations:

Published in Marketing Management : A cultural Perspective, 2020

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02877218

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().