The Role of Certification in the Development of Collaborations Between Actors With Partially Distinct Logics: The Case of Fair Trade

Le rôle de la certification dans le développement de collaborations entre acteurs aux logiques partiellement distinctes: le cas du commerce équitable

Benjamin Huybrechts and Alex Nicholls
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Benjamin Huybrechts: EM - EMLyon Business School, HEC Liège
Alex Nicholls: Saïd Business School - University of Oxford

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Abstract: How does ethical certification affect collaborations between partners with partially distinct institutional logics, for example fair trade enterprises and corporate retailers? By comparing collaborations with and without recourse to fair trade certification in Belgium, we observe that this certification makes it possible to multiply and standardize these collaborations. However, it also maintains power relations in their economic dimension and limits the potential for mutual enrichment. In the absence of certification, negotiations are specific to each collaboration, which hinders their replication but allows greater mutual enrichment of partners.

Keywords: collaboration inter-organisationnelle; certification éthique; logiques institutionnelles; Commerce équitable (search for similar items in EconPapers)
Date: 2021-05-27
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Published in Management international = International management = Gestión internacional, 2021, 25 (2), 141-158 p. ⟨10.7202/1077789ar⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02882033

DOI: 10.7202/1077789ar

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