Les flashmobs et le rôle des réseaux sociaux numériques: une étude exploratoire d'un flashmob écologique

Karine Cissé-Depardon () and Catherine Papetti ()
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Karine Cissé-Depardon: URCA - Université de Reims Champagne-Ardenne
Catherine Papetti: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon, IAE Nice - Institut d'Administration des Entreprises - Nice - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Date: 2015
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Published in Décisions Marketing, 2015

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02884715

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