Similarities and particularities of the determinants of participation in a class action compared to existing collective actions

Karine Cissé-Depardon (karine.depardon@univ-reims.fr), Catherine Papetti (catherinepapetti@free.fr), Marie-Catherine Mars and Gilles Darmon
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Karine Cissé-Depardon: URCA - Université de Reims Champagne-Ardenne
Catherine Papetti: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Date: 2019-01-17
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Published in 18th International Marketing Trends Conference, Jan 2019, Venise, Italie

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