Let's run before they Findus: les marques à l'épreuve des scandales

Karine Cissé-Depardon (), Michaël Korchia and Plusquellec Eleonore
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Karine Cissé-Depardon: URCA - Université de Reims Champagne-Ardenne
Michaël Korchia: BEM - Bordeaux Management School - Bordeaux Management School (BEM)

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Date: 2015-05-20
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Published in Congrès International de l'Association Française de Marketing, May 2015, Marrakech, Maroc

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