MESURE LONGITUDINALE DES REACTIONS AFFECTIVES LORS D'UNE EXPERIENCE DE CONSOMMATION: PRESENTATION DE L'OUTIL CRDI

Aline Degorre (), Lucie Loustaunau and Jean-Marc Decaudin ()
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Aline Degorre: TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse
Jean-Marc Decaudin: M&CN - Marketing & Communication Networks - Toulouse Business School

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Date: 2018-05-16
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Published in 34ème congrès international de l'Association Française du Marketing, May 2018, Strasbourg, France

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