L’omnicanal à l’épreuve des pratiques alimentaires des français: vers un nouveau cadre conceptuel pour le shopping des produits frais ?

A Michaud-Trévinal and Catherine Hérault-Fournier ()
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A Michaud-Trévinal: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Catherine Hérault-Fournier: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Date: 2017-10-12
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Published in 20ème Colloque Etienne Thil, Oct 2017, Roubaix, France

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