Visual cues of brand heritage in advertising: a practitioners approach

Fabien Pecot, Mathieu Kacha (), Gautier Lombard () and Franck Celhay ()
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Fabien Pecot: AMU - Aix Marseille Université
Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Gautier Lombard: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Franck Celhay: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Date: 2020-03-13
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Published in 6ème Journée de Recherche en Marketing du Grand Est, Mar 2020, Dijon, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02895171

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