East European managers and Western management theories: an ethnographie approach of Romanian service sector enterprises

Monica Heintz ()
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Monica Heintz: Division of Social Anthropology, University of Cambridge - CAM - University of Cambridge [UK]

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Abstract: This paper addresses the values and beliefs behind the actions of Romanian managers in the field of human resource management, by situating them in their societal/national culture. The paper aims to explain why some managerial actions, inspired by Western management theories, threaten business performance. Despite the development of theories regarding cross-cultural knowledge transfer, the practice of managers in Eastern Europe suggests either a naïve understanding of knowledge transfer between Western and East European organisations, or an intended deformation/play on Western managerial advice in their own benefit. Der Beitrag adressiert die Werte und Überzeugungen, die hinter den Hand lungen rumanischer Manager im Bereich des Personalmanagements stehen. Diese werden dabei in ihren gesellschaftlichen/nationalen, kulturellen Kontext verortet. Der Aufsatz will erklaren, warum einige, durch westliche Manage mentkonzepte inspirierte Managementprozesse, die Geschiiftsleistung beein flussen. Trotz der Entwicklung von Theorien zum interkulturellen Wissens transfer, zeigt die Praxis von Managern in Osteuropa entweder ein naïves Verstehen des Wissenstransfers zwischen west-und osteuropiiischen Organisationen oder eine beabsichtigte Ânderung der westlichen Betrachtungs weise zu ihrem eigenen V orteil. Monica Heintz, bom 1974, PhD, University of Cambridge, Department of Social Anthropology, main research topics: anthropology of work and organisations; anthropology of ethics; social theory; Eastern European studies.

Date: 2002
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Published in Journal of East European Management Studies = Zeitschrift für osteuropäische Managementforschung, 2002, 3 (7), pp. 279-297

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