Les dynamiques émotionnelles collectives. Perspectives pour le marketing

Nico Didry () and Jean-Luc Giannelloni ()
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Nico Didry: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Jean-Luc Giannelloni: UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Date: 2019-01-16
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Published in Recherche et Applications en Marketing (French Edition), 2019, 34 (4), pp.105-132. ⟨10.1177/0767370119828649⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02903474

DOI: 10.1177/0767370119828649

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