Voyage au centre des communautés virtuelles des marques de territoire: une approche netnographique de la participation sur les Fan Pages

Cédrine Zumbo-Lebrument ()
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Cédrine Zumbo-Lebrument: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]

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Date: 2019-05-28
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Published in Colloque « Analyse des représentations des publics et des usages des internautes : retours critiques, May 2019, Clermont-Ferrand, France

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