Innovation Augmented by the Customer: From Ideation to Diffusion

Thomas Ruspil (), Cyrielle Vellera and Andreas Munzel
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Thomas Ruspil: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Cyrielle Vellera: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique
Andreas Munzel: TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse

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Date: 2019-04-24
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Published in Augmented Customer Strategy, John Wiley & Sons, Inc., pp.59-76, 2019, ⟨10.1002/9781119618324.ch4⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02915089

DOI: 10.1002/9781119618324.ch4

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