The Unconscious of Management Revealed by the Media. Marshall McLuhan, The Mechanical Bride: Folklore of Industrial Man

L’inconscient managérial à la lumière des médias. Marshall McLuhan, La Mariée mécanique: folklore de l’homme industriel

Joan Le Goff ()
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Joan Le Goff: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel

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Abstract: In 1951, Marshall McLuhan published an iconoclastic book revealing evidence of the standardization of individuals through management and consumption. This essay is a convincing description of the effects of mass marketing. It paves the way for a method (the evidential paradigm) and a (critical) approach useful for today's researchers.

Keywords: Visual studies; History Of Ecomonic Thought; Consumer Behavior; Management; Comportement du consommateur; Norme; Paradigme indiciaire; Communication; Recherche critique en management; Consommateur; Marketing; Histoire de la gestion; Publicité; Normalisation; Histoire de la pensée managériale; Études visuelles; Histoire du marketing; Managérialisation; Normalisation managériale (search for similar items in EconPapers)
Date: 2014-01
Note: View the original document on HAL open archive server: https://hal.science/hal-02918590v1
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Published in Économies et sociétés. Série KC, Études critiques en management, 2014

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