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Is there a win-win scenario with increased beef quality and reduced consumption?

Louis-Georges Soler () and Alban Thomas
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Louis-Georges Soler: INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement

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Abstract: In the scientific literature, the debate on health and environmental benefits of a reduction in the share of animal-sourced food, in particular beef, in consumer diets is mostly focused on demand-side vs. supply transitions. We discuss in this paper the necessary conditions for a win-win scenario to exist, where consumer preferences for diets with less red meat are accompanied by a transition in livestock production systems towards higher average quality of beef. Trade-offs between quantity and quality of beef at the consumer level, and between domestic and international markets for producers are presented, as well as the determinants of reduced beef consumption, productivity gains, innovation in quality and environmental impacts in the case of France. We present a simplified model of aggregate consumer surplus and producer profit, with decisions on beef demand, output price and quality, to explore the necessary combination of changes in consumer preferences, producer strategies and public policies, required to produce a win-win scenario. Our experiment provides conditions for a win-win scenario, including increased efficiency on domestic and international beef markets and enhanced consumer awareness. We suggest research priorities and policy recommendations for accompanying transition in food preferences and cattle production system.

Keywords: Beef consumption; food system; demand for quality; agricultural exports; product innovation; numerical simulation. (search for similar items in EconPapers)
Date: 2020-07
New Economics Papers: this item is included in nep-agr
Note: View the original document on HAL open archive server: https://hal.science/hal-02927288v1
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Published in Review of Agricultural, Food and Environmental Studies, 2020, ⟨10.1007/s41130-020-00116-w⟩

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Journal Article: Is there a win–win scenario with increased beef quality and reduced consumption? (2020) Downloads
Journal Article: Is there a win–win scenario with increased beef quality and reduced consumption? (2020)
Journal Article: Is there a win–win scenario with increased beef quality and reduced consumption? (2020) Downloads
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02927288

DOI: 10.1007/s41130-020-00116-w

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