Some thoughts On CSR in relation to B Corp Labels

Thierry Burger-Helmchen and Erica J. Siegel
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Erica J. Siegel: Cornell University [New York]

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Abstract: In this article, we examine recent trends in CSR within a broader consideration of its historical development. The origin of CSR and the purpose it serves nowadays have diverged in different directions. By pinpointing some of the reasons for this shift and charting the evolution of the historical development of CSR, compounded with the stakeholder approach of the firm, we aim to shed some light on the B Corp label. Will this label, which has the potential for new directions in the field of social entrepreneurship, suffer the same fate as CSR and Stakeholders? Or, is it just old wine in a new bottle?

Keywords: Benefit corporations; Corporate social entrepreneurship; Special issue (search for similar items in EconPapers)
Date: 2020-07-27
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Citations: View citations in EconPapers (6)

Published in ERJ, Entrepreneurship Research Journal, 2020, 10 (4), pp.20200231. ⟨10.1515/erj-2020-0231⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02927738

DOI: 10.1515/erj-2020-0231

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