Nudging Acceptability for Wood Ash Recycling in Forests: A Choice Experiment

Benjamin Ouvrard (), Jens Abildtrup and Anne Stenger ()
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Benjamin Ouvrard: TSE-R - Toulouse School of Economics - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - EHESS - École des hautes études en sciences sociales - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement
Anne Stenger: BETA - Bureau d'Économie Théorique et Appliquée - AgroParisTech - UNISTRA - Université de Strasbourg - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement, AgroParisTech

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Abstract: In this paper, our objective is to assess the general French population's acceptability of application of wood ash in forests, a measure currently not allowed but under consideration by the government. The main originality of our approach is that we test how a nudge can be used as an instrument to increase social acceptability, conveying objective information regarding ash recycling. Furthermore, although we do not consider it as a welfare measure, we show how the estimation of the willingness-to-pay can be considered as a complement to the more traditional social acceptability measure. Three nudges were introduced as three treatments in a discrete choice experiment. In the first treatment, the options with wood ash application were highlighted to indicate to the respondents that they corresponded to pro-environmental measures (positive framing). In the second treatment, we changed the wording of the two non-status quo options to highlight the recycling aspect of wood ash application. In the last treatment, we adopted a productive wording to highlight the fact that wood ash application increases wood production. Treatments, in particular positive framing and productive wording, influence the willingness-to-pay but depend on the attitudes of the respondents.

Keywords: Environmental sensitivity; Nudge; Social acceptability; Wood ash; Choice experiment (search for similar items in EconPapers)
Date: 2020
Note: View the original document on HAL open archive server: https://hal.science/hal-02929201v1
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Citations: View citations in EconPapers (12)

Published in Ecological Economics, 2020, 177, 20 p. ⟨10.1016/j.ecolecon.2020.106748⟩

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Journal Article: Nudging Acceptability for Wood Ash Recycling in Forests: A Choice Experiment (2020)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02929201

DOI: 10.1016/j.ecolecon.2020.106748

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