When saving the planet is worth more than avoiding destruction: The importance of message framing when speaking to egoistic individuals

Maria Lagomarsino, Linda Lemarie () and Michael Puntiroli
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Maria Lagomarsino: UNINE - Université de Neuchâtel = University of Neuchatel
Linda Lemarie: Audencia Business School
Michael Puntiroli: UNINE - Université de Neuchâtel = University of Neuchatel

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Date: 2020-09
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Published in Journal of Business Research, 2020, 118, pp.162-176. ⟨10.1016/j.jbusres.2020.06.046⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02930264

DOI: 10.1016/j.jbusres.2020.06.046

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