Does new product combinations affordance make their categorization easy for us?

El Amri Dhouha ()
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El Amri Dhouha: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Date: 2016-07-19
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Published in Présentation au 19ième AMS-World Marketing Congress - 2016 Academy of Marketing Science, Jul 2016, Paris, France

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