Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

El Amri Dhouha ()
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El Amri Dhouha: ICD International Business School Paris

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Date: 2017-04-29
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Published in Patricia Rossi. ISBN: 9783319473314, Springer, 2017, Marketing at the Confluence Between Entertainment and Analytics, ⟨10.1007/978-3-319-47331-4⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02932347

DOI: 10.1007/978-3-319-47331-4

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