How do consumers categorize new hybrid products?

El Amri Dhouha ()
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El Amri Dhouha: ICD International Business School Paris

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Date: 2019-01-10
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Published in Psychology & Marketing, 2019, 36 (5), ⟨10.1002/mar.21189⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02932353

DOI: 10.1002/mar.21189

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