Companies responses to scandal backlash caused by social media influencers
Karim Ben Slimane (),
Belinda Kintu and
Karim Ben-Slimane
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Karim Ben Slimane: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne
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Date: 2020-09-14
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Published in International Journal of Market Research, 2020, pp.147078532095757. ⟨10.1177/1470785320957577⟩
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02946476
DOI: 10.1177/1470785320957577
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