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A ‘Democratization’ of Markets? Online Consumer Reviews in the Restaurant Industry

Kevin Mellet, Thomas Beauvisage (beauvith@gmail.com), Jean Samuel Beuscart (jsbeuscart@gmail.com) and Marie Trespeuch
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Thomas Beauvisage: Orange Labs
Jean Samuel Beuscart: Orange Labs
Marie Trespeuch: Orange Labs

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Abstract: This article examines the promise of market democratization conveyed by consumer rating and review websites in the restaurant industry. Based on interviews with website administrators and data from the main French platforms, we show that review websites contribute to the democratization of restaurant criticism, which first started in the 1970s, both by including a greater variety of restaurants in the reviews, and by broadening participation, opening restaurant reviewing to all. However, this twofold democratic ambition conflicts with the need to produce fair and helpful recommendations, leading review websites to seek compromises between these two dimensions.

Keywords: restaurant industry; online consumer reviews; market democratization (search for similar items in EconPapers)
Date: 2014
Note: View the original document on HAL open archive server: https://sciencespo.hal.science/hal-02947884v1
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Citations: View citations in EconPapers (1)

Published in Valuation Studies, 2014, 2 (1), pp.5 - 41. ⟨10.3384/vs.2001-5992.14215⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02947884

DOI: 10.3384/vs.2001-5992.14215

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