Alliances accidentelles de marques: concept, enjeux et point de vue managérial

Pascale Patat-Dubouis and Nathalie Fleck
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Pascale Patat-Dubouis: UM - Le Mans Université

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Date: 2020-05
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Published in Congrès International de l’AFM, May 2020, Biarritz, France

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