Du prestige au ‘masstige’: comment la distance psychologique influence la fidélité et la désirabilité des marques de luxe en ligne

Ali Ghasemi Baghabrishami (), Nathalie Fleck and Hélène Yildiz ()
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Ali Ghasemi Baghabrishami: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Hélène Yildiz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2020-05
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Published in Congrès International de l’AFM, May 2020, Biarritz, France

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