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The impact of the type of bank on customers’ reactions to their bank: The mediating role of trust

Stéphanie Verfay-Bertaud (), Nathalie Fleck and Isabelle Prim-Allaz ()
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Stéphanie Verfay-Bertaud: UL2 - Université Lumière - Lyon 2
Isabelle Prim-Allaz: UL2 - Université Lumière - Lyon 2

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Date: 2016-05
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Published in EMAC, May 2016, Oslo, Norway

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