What a strange bottle! Effects of perceived congruence of a packaging design

Nathalie Fleck, Virginie Maille and Priya Raghubir
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Virginie Maille: SKEMA Business School
Priya Raghubir: NYU Stern - Leonard N. Stern School of Business - NYU - New York University [New York] - NYU - NYU System

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Date: 2011-07
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Published in AMS World Marketing Congress, Jul 2011, Reims, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02954584

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