Les célébrités dans la publicité: le rôle de la congruence

Nathalie Fleck and Michaël Korchia
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Michaël Korchia: Kedge BS - Kedge Business School

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Date: 2006-05
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Published in Congrès International de l’AFM, May 2006, Nantes, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02955477

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