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Une comparaison entre banques privées et banques coopératives et leur impact sur les réactions des consommateurs: le rôle médiateur de la confiance

Stéphanie Verfay-Bertaud (), Nathalie Fleck and Isabelle Prim-Allaz ()
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Stéphanie Verfay-Bertaud: UL2 - Université Lumière - Lyon 2
Isabelle Prim-Allaz: UL2 - Université Lumière - Lyon 2

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Date: 2016-12
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Published in Journées internationales de Recherche en Gestion des Entreprises Sociales et Solidaires, Dec 2016, Le Mans, France

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