Big data and firm performance: The roles of market-directed capabilities and business strategy

Samppa Suoniemi, Lars Meyer-Waarden, Andreas Munzel, Alex Ricardo Zablah and Detmar Straub
Additional contact information
Samppa Suoniemi: University of Turku
Lars Meyer-Waarden: UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse
Andreas Munzel: UM - Université de Montpellier
Alex Ricardo Zablah: The University of Tennessee [Knoxville]
Detmar Straub: Temple University [Philadelphia] - Pennsylvania Commonwealth System of Higher Education (PCSHE)

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Date: 2020-11
Note: View the original document on HAL open archive server: https://hal.science/hal-02957479v1
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Published in Information and Management, 2020, 57 (7), pp.103365. ⟨10.1016/j.im.2020.103365⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02957479

DOI: 10.1016/j.im.2020.103365

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