Data determinants of the activity of SMEs automobile dealers

David Salvetat () and Jean-Sébastien Lacam
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David Salvetat: ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School
Jean-Sébastien Lacam: ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School, CRCGM - Centre de Recherche Clermontois en Gestion et Management - UdA - Université d'Auvergne - Clermont-Ferrand I - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand

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Abstract: Many SMEs still seem reluctant to accept the management of large datasets, which still appear to be too complex for them. However, our study reveals that the majority of small French car dealers are developing Big data and Smart data policies to improve the quality of their offers, the dynamism of their sales and their access to new opportunities. However, not every policy has the same effects on the development of their business. Whereas Big data improves all the components of SME development in a global, short-term and operational way, Smart data presents itself as a more targeted, prospective and strategic approach.

Keywords: Big data; smart data; development; automobile (search for similar items in EconPapers)
Date: 2020-10-05
New Economics Papers: this item is included in nep-big
Note: View the original document on HAL open archive server: https://hal.science/hal-02965540v1
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Published in Journal of Engineering and Technology Management, 2020, 58, pp.101602

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