Attitude à l’égard des prospectus: influence des bénéfices et coûts perçus

Béatrice Parguel () and Aïda Mimouni-Chaabane
Additional contact information
Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Aïda Mimouni-Chaabane: THEMA - Théorie économique, modélisation et applications - UCP - Université de Cergy Pontoise - Université Paris-Seine - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: This research studies the relative influence of perceived benefits and costs on attitude towards store flyers. A qualitative study identifies the perceived benefits (utilitarian, exploration, and entertainment) and costs (environmental and budget) of store flyers. A quantitative study shows the predominance of entertainment benefits in explaining the attitude towards the store flyer. Based on these results, the article advocates for an experiential perspective for the study of store flyers and provides retailers with practical recommendations on how to manage them.

Keywords: comportement; perspective expérientielle; consommation; behaviour; experiential perspective (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Published in Décisions Marketing, 2020, 97, ⟨10.7193/DM.097.103.124⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02966871

DOI: 10.7193/DM.097.103.124

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().