Annick b. Cuadrado, La marque comme ressort nostalgique

Margaret Josion-Portail ()
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Margaret Josion-Portail: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: marques; artistes (search for similar items in EconPapers)
Date: 2015
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Published in Quand les artistes s'emparent des marques, DUNOD, 2015, 978-2-10-073072-8

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02970229

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