Géo-optimisation du prix de vente par analyses factorielle et morphologique

Jérôme Baray (), Yves Soulabail () and Martine Pelé
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Jérôme Baray: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Yves Soulabail: ISTEC - Institut supérieur des Sciences, Techniques et Economie Commerciales - ISTEC
Martine Pelé: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - Université Paris-Panthéon-Assas

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Abstract: This article introduces a new method for optimizing the selling price of a product or service as well as the other parameters of the marketing mix by taking account supply and demand. The method consists of a multidimensional geographic segmentation depending on the characteristics of supply, and the automatic detection of business and strategic opportunities by morphological functions.

Keywords: pricing; price strategy; marketing-mix; spatial pricing; clustering; marketing strategy; fijación de precios; estrategia de precios; optimización espacial del precio; estrategia marketing; fixation du prix; stratégie de prix; mix marketing; optimisation spatiale du prix; stratégie marketing (search for similar items in EconPapers)
Date: 2018
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Published in La Revue des Sciences de Gestion, 2018, 291-292 (3), pp.23. ⟨10.3917/rsg.291.0023⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02971092

DOI: 10.3917/rsg.291.0023

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